SLYRS Distillery expands management: Steffen Brandt takes over as Co-Managing Director Sales & Marketing

The SLYRS Destillerie GmbH & Co. KG, strengthens its management team: From March 01st, Steffen Brandt will take over the position of Co-Managing Director for Sales & Marketing. Together with Managing Director and Master Distiller Hans Kemenater, he will continue the brand's success story and strengthen the position of SLYRS as a premiumWhisky from Bavaria nationally and internationally.

Steffen Brandt brings with him over 20 years of experience in international management positions in the FMCG and beverage industry. His career has included managing directorships at Pitu at Underberg and Karoo Spring Water in Cape Town. He was also instrumental in the expansion of Gebr. Heinemann SE & Co. KG in Asia and America. With his expertise in building brands and markets as well as his global perspective, he will support the strategic development of SLYRS actively promote.

Hans Kemenater, Managing Partner and Master Distiller: “With Steffen Brandt we have been able to gain an experienced industry and marketing expert for SLYRS who will further advance our brand with his international expertise and strategic vision. I am looking forward to working with him and to creating new impulses together to SLYRS to position ourselves even more strongly both nationally and internationally.”

In his new role at SLYRS Steffen Brandt will be responsible for international expansion, digital transformation and sustainability initiatives. "SLYRS is more than one Whisky"It's a real experience," says Steffen Brandt. "My goal is to consistently develop the brand together with Hans Kemenater and the entire team and to combine sustainable growth with passion and joy."

The SLYRSThe team is convinced that Steffen Brandt, with his comprehensive brand expertise, his innovative approach and his international experience, will provide valuable impetus for the long-term development of the distillery. Together with Hans Kemenater and the entire SLYRScommunity, he will preserve the traditional values ​​and at the same time shape the future of the brand in a sustainable and forward-looking manner.